Case Studies

Pacific West Association of REALTORS^® (PWR)
Pacific West Association of REALTORS^® (PWR) is the country's fifth largest real estate association.

Art Carter had understood for some time that the Internet was an ideal medium for REALTORS^® to work with their clients.  Being a products and services oriented association, PWR wanted to help their members to compete on the Internet.  Websites were an essential part of that strategy.  Their first step, then, was to select a website provider.

Mililani Perkins, serving as the project manager, investigated several REALTOR^® website providers.  PWR selected WebCubic's product because it delivered a fast, easy, and affordable tool.  WebCubic's best-of-breed "tool" is tightly integrated with SoCalMLS' IDX solution.  This enables PWR to maintain a leadership role by enabling its members to compete in a technology rich environment with tech-savvy consumers.  Real estate associations are expected to provide member services that have value - these services make them successful.

Since that time, PWR has added other product and services providers.  One of them is a tool that builds multimedia commercials and other marketing presentations.  And it works seamlessly with WebCubic's website.

PWR's members enjoy full functional websites and domain names. Internet buyers are more likely to use REALTORS^® than traditional buyers and will find those REALTORS^® via the Internet.

Southland Regional Association of REALTORS^®
The Southland Regional Association of REALTORS^® (SRAR) is the second largest local real estate association in California.

With so many providers of Internet products and services in their community, SRAR found it difficult to police the many non-compliant providers.  Rather than looking for non-compliance, SRAR began exploring the idea of themselves providing the solution to its members that would be compliant with association and MLS rules.  SRAR selected CubicIDX, WebCubic's IDX product, to deliver an IDX solution to its members for use from their websites. The solution allows website visitors to view agent and office listings, and provides a full property search capability. In addition, REALTORS^® can offer automatic daily e-mails of properties matching their interests to subscribers. For members who do not already own a web site, SRAR offers WebCubic's professional websites. Through these products, SRAR members are able to work with tech-savvy consumers. As an association, SRAR is delivering an essential service that helps its members to be successful through a rich IDX solution.

Internet buyers remain four times longer on a website with IDX property listings.  Internet buyers are more likely to use REALTORS^® than traditional buyers.